Let’s Go Mum feature campaign examples

Breakfast in style - our favourite morning routine - with a little whale-watching!

We love to spread the word about our travel experiences and favourite holiday accommodation and attractions to our huge Australian fan following – we review every step of the way!

Due to the popularity of our reviews, we are lucky enough to receive multiple accommodation offers wherever we go – whether we are at the back-of-beyond, or right in the thick of things in the major Australian cities!

So what exactly do you get in a fully-featured Let’s Go Mum review and campaign?

Let’s Go Mum feature campaigns combine a detailed on-site family review, usually containing video, photography, original content and direct business information and links.

Feature campaigns are also fully promoted using the Let’s Go Mum social networks plus the Single Parent Australia network, which includes large websites and over 40 Facebook and other social accounts! The combined result is an outstanding reach in the Australian family domestic travel market.

You can read all about our Instagram influencer paid posts here!

Example Feature Review Campaign – Zoofari Lodge, Taronga Western Plains Zoo

Our very successful luxury accommodation and adventure package 2017 feature was the Zoofari Lodge, Taronga Western Plains Zoo feature

Zoofari Lodge at Taronga Western Plains Zoo in DubboZoofari Lodge campaign statistics and results*

  • Facebook Reach: 70,000+

  • Instagram Reach: 18,000+

  • Example Let’s Go Mum Facebook review promo post (tagged for Taronga Western Plains Zoo, and boosted for further reach) achieved a reach of 45,843 Australians, 505 post likes, 44 shares and 231 positive comments commending the hotel or tagging their friends to suggest it to each other
  • Example Australians Over 50 (part of our exclusive network) Facebook review promo post (tagged for Taronga Western Plains Zoo, and boosted for further reach) achieved a reach of 15,650 Australians, 537 post likes, 46 shares and 23 positive comments commending the hotel or tagging their friends to suggest it to each other
  • The Zoofari Lodge feature has received hundreds of individual page views in the first week, with 150 on-page social media likes
  • Let’s Go Mum is a part of the Single Parent Australia network – Australia’s largest single parent network. The Single Parent Australia network exclusively advertises Let’s Go Mum reviews to a reach of hundreds of thousands of Australian parents via websites and a 40+ social account network – you can see a full listing of social accounts here

*Statistics collected using Google Analytics from 1 March- to 13 March 2017

Example Feature Review Campaign – Mantra Crown Towers, Surfers Paradise

go to the Mantra Crown Towers feature review

Mantra Crown Towers, review

Our very successful accommodation 2015 feature on the Gold Coast was the Mantra Crown Towers in Surfers Paradise

Mantra Crown Towers campaign statistics and results*

  •  Example Facebook review promo post (tagged for Mantra Crown Towers) achieved a reach of 22,406 Australians, 144 post likes, 26 shares and 40 positive comments commending the hotel or tagging their friends to suggest it to each other
  • The Mantra Crown Towers review article has received 1,019 individual page views, with an average view time of 4.19 minutes, plus 331 social media shares
  • The review-embedded Mantra Crown Towers Youtube video apartment walk-through has received 414 views
  • The embedded Mantra Crown Towers slide show has received 229 views
  • Let’s Go Mum is a part of the Single Parent Australia network – Australia’s largest single parent network. The Single Parent Australia network exclusively advertises Let’s Go Mum reviews to a reach of hundreds of thousands of Australian parents via websites and a 40+ social account network – you can see a full listing of social accounts here

*Statistics collected using Google Analytics from July 2015 – to February 2016

As you can see, our chosen feature hotels receive a lot of exposure!

 How do we sponsor a fully-featured Let’s Go Mum campaign for our property?

Contact us! Should you wish to host the Let’s Go Mum family, we would love to send you our Media Kit, and discuss a feature review for your holiday accommodation or resort!

If you would like us to feature your family holiday tour, resort, or hotel on Let’s Go Mum!, why not drop us a line by using the Contact Us form at the bottom of the page? We’d love to hear from you!

Barbara

Let’s Go Mum!

 

Some of our latest Let’s Go Mum travel and holiday sponsored reviews…

See all sponsor companies here…